The process of building a powerful brand begins with raising awareness. Even though it may sound as an easy task, it’s far from it, because it requires resilience, a well-thought-out strategy, and a lot of planning to target the relevant audience. There are different ways you can raise awareness and bring your brand closer to your clients. However, unless you manage to build a strong brand, your law firm will never take off the way you thought it would no matter how much effort you put in.

Today, marketing has become more than a science because standing out among countless competitors is a very challenging thing to do in this diversified and vast online landscape. Luckily, we can leverage the power of social media platforms for effective brand building. As they affect our everyday lives, you can’t really go wrong with promoting your law firm on online platforms, such as Twitter and Facebook. Read on to learn a few tips for effective brand building through the use of social media.

1. Good online publicity

One of the best things about digital marketing is that any situation can be turned into your favor, just by being engaging and responsive in an environment where your clients know that their opinions are valued and their voice is heard. Not all of them agree with criticism, but you can even use negative criticism to your advantage and attract more clients by engaging in constructive discussions. Schedule your content for posting when your social media audience is the most active, which you can find out through analytic and publishing tools. Keep your content as interesting and relevant as possible, but don’t post too often, because it can be counterproductive if you overdo it. It’s up to you to balance out the frequency of posting and the quality of content.

2. Analyze and focus on the audience

Your brand can’t go anywhere if you don’t make an effort to create a well-devised campaign. Spreading the word is just the beginning of raising awareness, but not the most important factor of building a brand. In order to find out whether something will work or not, you need to determine and research your target audience (which is crucial for making a maximum impact). The analysis should begin with defining where your ideal clients can be found, and try to be as detailed as possible. With these facts, you’ll have a clearer picture, which will enable you to customize and adjust your branding development plan to reach your target audience. If you don’t have the necessary experience in this field, you can always schedule a consultation with a professional such as this branding agency from Melbourne.

3. Address complaints as soon as possible

Clients now have the option of contacting you directly via social media in case there’s something wrong with your offerings. You shouldn’t ignore or delete these posts, in case you get any, but rather, ask the dissatisfied clients to contact you. Help them resolve the problem by getting back to them and explaining what they are supposed to do. Take a look at the social media profiles of some of the international law firms to see how they handle these kinds of situations.

4. Find the right social media platform

There are many different social networks, as “social media” is an umbrella term. Facebook and Twitter are the ones with the largest user databases, which means they have the greatest reach. However, they might not be your best choice, depending on who is your target audience. It’s important to find where that audience hangs out, and make the biggest efforts there.

5. Get help from social media influencers

When it comes to social media advertising, turning to social media influencers is one of the most effective strategies for brand promotion. After you’ve found the social networks which your target audience predominantly uses, identify influencers there, contact them, and make a good deal for your business. How to recognize an influencer? Well, they’re active, authentic, engaging, and are also considered as experts or leaders in their niche. Influencer marketing is a good way to amplify your social media branding efforts and achieve results faster. It allows you to piggyback off the audience that’s already been built by established people in your industry.

Finally, we'll focus on the area that probably troubles decision makers and executives the most. We’re talking about transparency, which must be present at all times if you want to use social media successfully. People are and will be talking about various issues regarding your law firm, which makes transparency an inherent reality in today’s digital world. Clients are more likely to collaborate with a company if its CEO uses social media and is frank and honest about their business.

It's easy for a social media marketer to focus on growing the number of followers and the content you share. However, you should take a moment to think about the connection between your brand and social media first. Social media branding will help you be more strategic with your efforts, connect with your target audience, and get better results. Use some of these social media promotion methods when marketing your law firm brand via social media.