LawAdvisor is an online platform that uses technology to bridge the gap between the need for legal services and lawyers seeking new opportunities to engage with clients. Powered by the latest technology, LawAdvisor is determined to improve access to legal help by better connecting people to the right information, and to appropriate lawyers who are ready and able to help. For lawyers, LawAdvisor provides innovative opportunities to build an online practice and to reach new clients in a technology driven world.

Why should we care about this new era in legal technology?

Because in this day and age, the online market has become the market. The chart below shows the number of people who are going online in search for solutions to their legal problems:

The online economy has transformed the delivery of goods and services and is here to stay. Companies like TripAdvisor, Airbnb and Freelancer prove how consumers are now accustomed to using technology to better inform their decisions. Clients looking for lawyers are no different: people want more information than ever before taking action.

Our promise to you is that LawAdvisor will bring legal services fully into the digital age to allow you to better serve your clients and to meet their modern day expectations.

The market is online, and we want you there too.

Clients will use LawAdvisor to understand, protect and enforce their legal rights

Google’s impact is unquestionable. As verified by our resident digital strategist, Google has become the first port of call when people are encountered with a legal problem. The numbers are staggering. However, despite the volume of searches, looking for legal information online is not easy.

There is a vast amount of information about the ‘law’, with page after page of content that is impersonal, irrelevant and inaccurate. How does a person know what jurisdiction the information applies to? What if the legal research is out of date? A person searching for legal help online will struggle to find anything of value, and as a result, is often left more confused about what to do about their legal problems.

LawAdvisor is focused on solving this problem and to provide people with better and clearer pathways to protect and enforce their legal rights. We are in a position to capitalise on modern day technologies which allows us to develop LawAdvisor in a way that breaks down the barriers that typically discourage people from obtaining legal help by increasing: 

1.      Access to legal information, lawyers and their advice by allowing people to search through a treasure trove of the most common legal Q&As that may be relevant to their situation, and/or ask questions that are unique to their situation and receive answers prepared by qualified lawyers in order to get a better understanding about their legal rights and responsibilities. Articles covering topical legal issues are also available to help people better educate themselves about how the law may apply to their particular circumstances; and

2.     The transparency of legal services by allowing people to evaluate the skills and expertise of lawyers, and to easily compare different pathways that may be taken to address their legal problems along with their relative costs. Through LawAdvisor, people looking to engage a lawyer can ask any number of appropriately qualified lawyers to submit a fee proposal. Each lawyer along with their fee proposals can be easily compared, which allows people to better inform themselves about which lawyer (and price) is most suitable for them. This is all part of LawAdvisor’s goal of putting control back into the hands the consumer.

LawAdvisor will become easier and more reliable than Google when it comes to obtaining the right information and answers about people’s legal problems.

What’s in it for lawyers?

LawAdvisor provides an online platform where lawyers – both sole practitioners and firms – are spoiled with numerous opportunities for growing their practice. Lawyers can share their expert knowledge and boost their profile and credibility by answering common legal questions and publishing articles on relevant legal matters. Authorship is always credited, so users can link through to a lawyer’s profile to review their other answers to questions, publications, areas of expertise and LawAdvisor activity rating. Lawyers can endorse each other’s publications and connect with others in their professional networks. 

In addition to building a strong online presence, LawAdvisor enables lawyers to directly market themselves to potential clients. Where users have a unique legal question, lawyers have the opportunity to provide a tailored response that informs the user of their legal rights and responsibilities and how they may benefit from engaging a lawyer. Once users have provided further information about the scope of their legal matter, a lawyer can submit a fee proposal in order to ‘win’ that work, offering anything from the basics to a premium service, priced accordingly.

But the opportunities don’t stop there. LawAdvisor also offers a cloud-based practice management service where clients and their lawyers or legal teams can correspond and collaborate in one place. Endless email chains, cumbersome document management systems and inconvenient business meetings are a thing of the past, with all legal work seamlessly integrated into one secure online workspace.

What’s different about LawAdvisor?

There are a number of new players in the growing legal technology market, but LawAdvisor offers something different. Other services may offer online-only legal services, off-the-shelf legal documents or legal directories – but these only benefit one party to the transaction. LawAdvisor offers real opportunities for both the client and the lawyer. Clients have unprecedented access to legal information and have greater power in selecting a legal service provider. For lawyers, a new approach to marketing legal services and a suite of online practice management tools offer real opportunities in practising law and winning clients.